A precursor of streetwear, Energie is one of young people’s favourite fashion brands. Controlled by the Sixty Group, it boasts a long history: since 1991 to today, Energie has inspired the style of different generations.
Irreverent and ironic, since its establishment the brand leader in denim’s trademark has always been its nineties, grunge-inspired style; a nineties cult brand, Energie continues to be popular among young people thanks to its rebellous spirit which is inspired by contemporary times.
Sixty Distribution B2B website originated by the company’s desire to create a virtual store for the sales network, both agents and customers, to give the opportunity to buy at any time the in-season merchandise, the new collections, the flash capsules, or making restocking throughout the course of the year.
The result is a functional, intuitive and user-friendly website. The graphics and architecture of the site have been designed with the aim to provide a tool which greatly facilitated the input and acquisition of orders. The project has proved so successful: open 24 hours a day, 7 days a week, the online store has significantly increased the sales.
The layout is characterized by a linear and clean style, with a predominance of the white color for the background to highlight the products. The home page is characterized by the large sliders that emphasize the brand’s mood. Further down large banners provide direct access to the various categories and thanks to great photos provide a preview of the products.
The catalogue browsing is quick and easy, the user is guided step by step in the buying process. Filters allow you to search and easily select the desired products. The product is complete with all the information: characteristics, sizes, colors, quantities available.
New features and implementations are already planned for this website which is expected to grow further and to become a valuable instrument of development for the company’s business.
Some aspects have been deliberately designed with a functional logic close to that of B2C: user-friendly screens provide a smooth and easy user-experience, full compatibility with any type of device (desktop, tablet or smartphone), the possibility to download any information material (es. pdf catalogues), access to all information related to the sales activities (eg. cross-selling), the News section with the latest company’s updates.