AEFFE Lab is an e-business company specialized in e-commerce solutions providing a consolidated experience in digital marketing and B2B/B2C projects. Our services include full outsourcing e-commerce projects with an omnichannel approach, brand promotion through digital marketing, development and brand growth strategy through identity design, retail expertise and business intelligence.


We believe that every client is unique and we convert every brands’ vision by turning their needs and wishes into a customized product in order to supply them with tailored graphical solutions and an optimale user experience. Resourcefulness, passion, attention to detail and innovation are the values which caracterize our corporate philosophy, which put the client at the heart of what we do. Many top brands chose to be our partners to expand their online activities. With offices in Chieti, Milan, Padua and London, AEFFE Lab boasts an international clientele.


Synergy, sharing, constructive dialogue, attention to detail, versatility and speed characterize our team, which is composed of highly trained and experienced people with provided knowledge and expertise in online sales and Fashion & Retail. We are always ready for new adventures with our partners.



Founder of AEFFE Lab, Angela is responsible for the general coordination of the company. Engineer and project manager with strong analytical and problem solving skills, she is specialized in ERP software development for multinational multibrand companies such as Sixty Group. Her passion for cooking leads her to do experiments and she applies the same approach to technology, being always open to new challenges.

AEFFE Lab Angela Boggian Team ceo/co-founder


Founder of AEFFE Lab, Fabio is responsible for the Web Development and Creativity areas of the company. Web designer and developer, during his career he worked as IT Manager in food companies, such as De Cecco Spa, and in fashion retail: within this field he worked for many years as ICT Manager at Sixty Group. Having to manage multinational multichannel infrastracture systems, he developed leadership skills. Among his passions there are music and design.

AEFFE Lab Team Fabio Genovese ceo/co-founder


Founder of AEFFE Lab, Antonella manages the Digital Marketing and Customer Care areas. She is a Digital Marketing and Communication Manager and she’s highly experienced in web and online sales processes. Withing fashion and retail, she developed a pluriannual and multifunctional expertise at Sixty Group, where she managed the international commercial services as well as the B2B e-commerce, customer service and sales support areas. Her passion for the digital reflects her personality, which is constantly evolving.


AEFFE Lab Partner PrestaShop
AEFFElab partner Shopify
AEFFE Lab Partner Magento
AEFFE Lab Partner MagNews
Brand And Management
AEFFE Lab Partner iSizeYou
AEFFE Lab Partner Google
AEFFE Lab Partner Zanox
AEFFE Lab Partner Facebook
AEFFE Lab Partner Amazon
AEFFE Lab Partner eBay