Since 1975, Rodrigo has been dressing the contemporary man with taste and sophistication. As a leader in menswear, the brand is known for a style that reflects tradition and embodies the values of made in Italy. With a celebration of craftsmanship and sartorial quality, attention to detail, and nods to timeless elegance, Rodrigo has a casual yet refined taste, perfect for a man who pays attention to the details.
Thanks to a decade-long success and the exclusivity of its offerings, Rodrigo dresses men by focusing on the quality of its garments and the charm of a polished aesthetic. It’s a style perfect for every occasion, for a man who loves to be impeccably dressed at all times.
A brand with such a significant history needed to create an environment that reflected its core elements: timeless elegance, high-quality production, and customer focus. Through the collaboration between Rodrigo and AEFFE Lab, a B2C e-commerce platform was born, representing the Rodrigo man and achieving consistent and continuous growth, not only in revenue but also in expanding brand awareness beyond Italian borders.
By carefully tending to every detail of the project, we have created a dynamic and ever-evolving shopping experience. We also handle digital marketing and customer journey to continuously create new opportunities for interaction between the company and its users.
With the launch of the B2B portal, Rodrigo takes another step towards digital transformation, offering innovative content and services to the sales network, integrating the online and offline sales channels.
To meet the market demands and the desire to give a professional touch to the B2B e-commerce, AEFFE Lab has created a virtual space that provides users with valuable support for their orders, speeding up and improving sales.
As for the B2C project, AEFFE Lab aimed to create a unique design with an aesthetic and minimalist graphic choice complemented by large calligraphic text. The color palette is delicate and warm, featuring shades of beige to embrace and not overshadow the brand’s colors.
Product pages are designed to make the user experience as engaging as possible and provide all the necessary information. Vertical scrolling product images create fluidity in navigation.
To maximize results in terms of increasing brand awareness and subsequent conversion rate growth, AEFFE Lab, in collaboration with Rodrigo, has developed a digital marketing strategy through social channels and email marketing.
Additionally, through partnerships with external partners, we conduct photo and video shoots to enhance brand recognition.
Our essential tasks for Rodrigo include creating texts in English and Spanish, hashtag research, expanding the target audience through lead generation efforts, advertising internationally, and implementing an email marketing strategy to communicate with both current and future customers.
We have created a functional, intuitive, and user-friendly website. The design and architecture were carefully crafted to significantly streamline order placement and acquisition. The project has been a success, as the online store, open 24/7, has led to an increase in sales.
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