RODRIGO, HISTORICAL MENSWEAR BRAND

RODRIGO, HISTORICAL MENSWEAR BRAND

Ever since it was established in 1975, Rodrigo has designed exquisite menswear for the contemporary man. A market leader in menswear, the brand has always been noted for its classic style embodying to perfection the values and tradition of Italian fashion.

 

With masterly craftsmanship, bespoke tailoring, attention to details and references to an everlasting elegance, Rodrigo is distinguished for its refined style, perfect for the man who is attentive to all the little details.

A style which is perfect for every occasion, for the contemporary gentleman who desires to dress impeccably.

 

With the launch of the B2B e-commerce site, Rodrigo is taking another step forward on the path to the digital transformation, in order to offer innovative contents and services to the entire sales network by integrating the offline sales- with the online sales-channel.

OUR CONTRIBUTION TO B2B E-COMMERCE SITE

We designed a functional, intuitive and user-friendly website. The graphics and the architecture are designed to significantly facilitate the order entry.

The project proved to be successful: open 24 hours a day and seven days a week, the online shop has led to an increase in sales.

100% Responsive

Some aspects were instead designed with a logic which is very close to that of the B2C channel: an user-friendly interface guarantee a flowing and easy navigation, full compatibility with any type of device (desktop, tablet or smartphone), the possibility to download information material such as pdf catalogues, an access to any kind of useful information for the sales activities such as cross-selling, the news area with the latest news and company news.

AEFFE Lab Portfolio Rodrigo Responsive