Filippo De Laurentiis

The Filippo De Laurentiis brand embodies the essence of Italian craftsmanship, using fine yarns and timeless designs. Three generations engaged in the production of knitwear have created and continued a Made in Italy company over time: a refined style, with smart, high quality materials and craftsmanship to make each garment a true work of art.

Filippo De Laurentiis, with his collections, represents an ode to metropolitan dynamism and social harmony: two opposites that meet and transport us to a magical, exotic world out of time, where every personal moment to devote to oneself becomes a luxury to be enjoyed.

e-commerce B2C

For Filippo De Laurentiis, Aeffe Lab created an elegant B2C e-commerce with a dynamic style and full of character, custom developed: the emotional video and scrolling images on the homepage make the user feel immersed in the soul of Filippo De Laurentiis. The strong brand identity is enhanced by the use of white and sophisticated gold tones to give great space to the communication of the collection. All the main categories of the site are immediately accessible from the main menu, made with a view to mobile first.

Product pages give ample space to photographs or videos, descriptions are structured in a concise and essential way, just like the style of the brand. The user has the option to purchase either by creating their own account or not and to complete the purchase with different payment methods, through a clear and intuitive customer journey. Aeffe Lab also handles online customer care management, providing users with multi-channel and multi-language support both pre- and post-sales.

e-commerce B2C

digital advertising

For Filippo De Laurentiis, Aeffe Lab also handles digital advertising activities.: the strategy thought out is well defined and aims to engage and inspire an international audience that makes refined style its calling card, who love to dress in high quality garments and fine yarns. Filippo De Laurentiis, a brand Made in Italy and specialized in knitwear and fine workmanship, thanks to a consistent and elegant communication is present on major social networks and search engines. In particular, Aeffe Lab builds, manages and monitors Google Ads and Meta Ads campaigns always aiming to maximize the KPIs shared with the brand.

seo optimization

To improve the positioning of the Filippo De Laurentiis brand, Aeffe Lab studied the international online knitwear market and the browsing and product search paths of the current and potential target audience. From a preliminary study on the brand positioning with respect to key target keywords and major online competitors, an SEO strategy was developed and continuously monitored aimed at improving site performance and user receptivity.

Organic traffic is stimulated through the choice of branded and non-branded keywords, the choice of a unique and exclusive shopping experience, and other ad hoc strategies designed uniquely for Filippo De Laurentiis. Curated content creation, highlighting product features and strengths through detailed, constantly updated descriptions, reinforces the strategy and optimization.