Capuzzi Moda

Capuzzi Moda is a historic landmark for men’s and women’s clothing in Abruzzo, with a family tradition rooted in 1947. With two locations-a multibrand store in Casoli (Chieti) and an outlet in Pescara-the company does, in fact, offer a wide selection of garments, from jackets to pants, from shoes to accessories, with a distinctive focus on formal wear, the true heart of the business.

The buying experience is enriched by tailor-made services such as personalised advice, in-house tailoring for alterations and finishing and, in particular, the possibility of booking dedicated appointments.

e-commerce multibrand

For Capuzzi Moda, AEFFE Lab created a modern shopping experience. The new multi-brand online store, in fact, reflects the company’s sartorial approach also in digital: a refined interface, intuitive navigation, advanced filters and optimised catalogue management allow the user to easily discover a wide range of articles, from outerwear to formal wear. The site mainly offers a selection of the most iconic brands of Italian and international fashion-including Fay, Hogan, Canali, Stone Island, RRD, Pinko and many others-valued through detailed product sheets and a purchase path curated at every stage. A project designed to translate the value and expertise of a long-established boutique into digital, thus making it accessible to a national and European clientele.

e-commerce multibrand

replatforming from Magento to Shopify

For Capuzzi Moda’s new e-commerce, AEFFE Lab managed a replatforming project from Magento to Shopify, with the main objective of modernizing the online experience while maintaining the brand’s strong sartorial and traditional identity. The transition from Magento to Shopify required a careful migration of all data as well as a complete redesign of the user experience to make it smoother, faster and mobile-first. A key element of the project was the use of a PIM (Product Information Management), developed specifically to integrate Shopify with systems already in use by Capuzzi Moda, including ERP and logistics management. This made it possible to automate the synchronization of stock, prices, product master data, and orders, ensuring operational continuity between the physical store and the online. With the connector, e-commerce dialogues with the existing infrastructure in real time, supporting a robust and scalable omnichannel strategy.

seo

For Capuzzi Moda, AEFFE Lab developed a tailored SEO strategy to improve the organic visibility of the new Shopify site and achieve business goals. After a pre- and post-replatforming technical analysis, all pages of the online shop were optimized, such as category structures, navigation filters, and product sheets, with a focus on keywords, meta tags, and other work that is part of a tailor-made SEO strategy for Capuzzi Moda. In addition, an ongoing SEO monitoring strategy with performance analysis was planned to ensure progressive growth in organic traffic and improve ranking on brand searches and men’s/women’s fashion categories, in line with the store’s high ranking.

social media ads

AEFFE Lab curates the social advertising strategy for Capuzzi Moda, with the main goals of increasing brand awareness and boosting online conversions through tailored campaigns. The tailor-made strategy consists of the creation of a complete and dynamic funnel contributes to the enhancement of the offer of top brands and formal wear, the company’s core business, for improved conversion rate, strengthening the link between social media and e-commerce channel, as well as optimizing user loyalty.