Lea & Flò

Lea & Flò: fashion benchmark in excellence, enthusiasm and courtesy. The company’s history began in 1989 when brothers Alessandro and Remo Innocenti and their respective wives Lea and Floriana opened their first clothing store in Pescara. In 2013, Lea & Flò Palace was born, a large concept store where you can find the latest collections of the best fashion brands, a relaxation area with lounge bar and book store, and a personal shopping service. Since 2017, the e-commerce site leaeflo.com completes the offer, reaching all over the world with its style and advantageous promotions. Today, Lea & Flò boasts more than 30,000 loyal customers, more than 70 employees, several outlets including stores, outlets and single-brand stores.

e-commerce b2c

For Lea & Flò, AEFFE Lab developed a site tailored to the brand’s needs and unique characteristics, focusing on speed, scalability and usability. On the home page, impactful slider images alternate with new arrivals and best sellers, with a clean and elegant style. The strong brand identity has been recreated digitally and enhanced by the details, in excellent mobile first: the use of the color orange in the over on text and in the badges related to discounting, the navigation elements, a menu that allows easy navigation between all major categories. Each product card shows color and size availability in preview, so the user experience is fast and sales-oriented. Product pages give ample space to photographs, descriptions and details, while always leaving the shop’s action buttons in evidence. Reassured by positive reviews, users have the option to purchase either by creating their own account or through social login and can complete the purchase through a clear and intuitive customer journey.

replatforming from Prestashop to BigCommerce

AEFFE Lab ha soddisfatto la necessità di scalabilità di Lea & Flò, garantendo che l’e-commerce possa gestire picchi di traffico e attività di acquisto senza compromettere le prestazioni o causare interruzioni. Come affrontare questa sfida che può ostacolare il raggiungimento di obiettivi di crescita aziendale? Attraverso la decisione di migrare alla piattaforma BigCommerce, una soluzione Open SaaS in grado di integrare costi di manutenzione, hosting e conformità PCI, con un alto tasso di personalizzazione e offrendo un’esperienza del marchio online fluida e coerente. Solitamente, scalare un e-commerce richiede un aumento della portata del server e modifiche alla struttura del sito. Con BigCommerce, questo non è più un problema poiché la scalabilità è automatica e si adatta dinamicamente all’afflusso di utenti e alla crescita dell’attività, con prestazioni e sicurezza di alto livello.

AEFFE Lab's 'app for BigCommerce.

AEFFE Lab designed and developed “Products Management,” an app/integration available in the BigCommerce marketplace, which allows, with speed and in an intuitive way, to create discounts dedicated to one or more categories and/or products, to transform and modify in bulk the characteristics of categories and to refine the sorting of products. Among the business needs of Lea & Flò, in fact, in addition to scalability, there was the need to be able to better manage promotions and modify large categories and products in bulk, to avoid these operations creating slowdowns in the work of e-commerce specialists. “Products Management” allows for many other product, brand and category management operations and, thanks to the work of AEFFE Lab developers, is ready to be used for the development of e-commerce sites designed with BigCommerce worldwide.

seo optimization

To improve the SEO findability of Gimo’s brand, Aeffe Lab studied the online jacket market and the target audience’s browsing and search paths for the product. From a preliminary study on the brand positioning with respect to key target keywords and major online competitors, an SEO strategy was developed, aimed at improving the site’s presence on search engines and implementing a better web experience for the user. Organic traffic is stimulated through image optimization, link study, and category ranking. Curated content creation, which highlights product features and strengths through detailed, constantly updated descriptions, reinforces strategy and technical optimization. Seo is a constantly evolving work: keyword trends and market trends are monitored to ensure constant optimization.