{"id":11567,"date":"2013-08-05T00:00:00","date_gmt":"2013-08-04T22:00:00","guid":{"rendered":"https:\/\/www.aeffelab.com\/2013\/08\/05\/strategia-seo\/"},"modified":"2023-09-29T16:54:45","modified_gmt":"2023-09-29T14:54:45","slug":"strategia-seo","status":"publish","type":"post","link":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/","title":{"rendered":"Strategia SEO"},"content":{"rendered":"<p>L\u2019infografica di Brafton mostra come, col nuovo <strong>algoritmo di Google<\/strong> (<strong>Panda<\/strong>),\u00a0una sapiente strategia dei contenuti sia fondamentale per ottenere <strong>maggiore visibilit\u00e0\u00a0sul web<\/strong>.<\/p>\n<p>Per raggiungere le prime posizioni nei motori di ricerca ( Google, Bing, Yahoo) e un aumento del traffico si deve puntare su contenuti di qualit\u00e0, coerenti, sempre aggiornati.<\/p>\n<p>Un\u2019efficace <strong>strategia SEO<\/strong> si basa non solo sulla creazione di contenuti originali e pertinenti ma anche sulla loro diffusione attraverso la condivisione sui<strong> social networks<\/strong>. E\u2019 dimostrato come i <strong>feedback<\/strong> degli utenti (i\u00a0<strong>Likes<\/strong>\u00a0di Facebook, i\u00a0<strong>+1<\/strong>\u00a0di Google, i\u00a0<strong>Tweets<\/strong>) vengono intercettati dai <strong>motori di ricerca<\/strong>\u00a0e fanno\u00a0in modo che le proprie pagine internet vengano <strong>indicizzate<\/strong> con un ranking migliore rispetto agli altri siti.<\/p>\n<p>Da non trascurare poi il ruolo dei <strong>blog<\/strong> nell\u2019aumento del tasso di conversione, ovvero la percentuale di visitatori che compie l\u2019azione\u00a0che vogliamo quando realizziamo una pagina internet, come\u00a0l\u2019acquisto di un prodotto o\u00a0l\u2019acquisizione di un contatto. Attraverso i\u00a0<strong>posts<\/strong>\u00a0\u00e8 possibile creare una \u201ccommunity\u201d dove scambiare opinioni, messaggi, commenti. Sempre pi\u00f9 consumatori in effetti si rivolgono ai blog per reperire informazioni su un prodotto o un servizio prima di procedere all\u2019acquisto. I blog sono quindi uno strumento potentissimo per trasmettere i valori di un brand, per\u00a0intercettare gli interessi e le richieste del proprio target di utenti e per influenzare il loro\u00a0processo decisionale.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2632\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2017\/11\/2-WhyContentForSEO_FINAL_2.png\" alt=\"Seo Search Engine Optimization\" width=\"2096\" height=\"5736\" \/><\/p>\n<p><!-- FINE CODICE BLOCCO NEWSLETTER --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019infografica di Brafton mostra come, col nuovo algoritmo di Google (Panda),\u00a0una sapiente strategia dei contenuti sia fondamentale per ottenere maggiore visibilit\u00e0\u00a0sul web. Per raggiungere le prime posizioni nei motori di ricerca ( Google, Bing, Yahoo) e un aumento del traffico si deve puntare su contenuti di qualit\u00e0, coerenti, sempre aggiornati. Un\u2019efficace strategia SEO si basa [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[26,28],"class_list":["post-11567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing","tag-pubblicita-online","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategia SEO - Digital Agency &amp; E-commerce consulting | AEFFE Lab<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategia SEO - Digital Agency &amp; E-commerce consulting | AEFFE Lab\" \/>\n<meta property=\"og:description\" content=\"L\u2019infografica di Brafton mostra come, col nuovo algoritmo di Google (Panda),\u00a0una sapiente strategia dei contenuti sia fondamentale per ottenere maggiore visibilit\u00e0\u00a0sul web. Per raggiungere le prime posizioni nei motori di ricerca ( Google, Bing, Yahoo) e un aumento del traffico si deve puntare su contenuti di qualit\u00e0, coerenti, sempre aggiornati. Un\u2019efficace strategia SEO si basa [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Agency &amp; E-commerce consulting | AEFFE Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aeffelab\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-04T22:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-29T14:54:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2017\/11\/seo-512x288-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonella Fontebasso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonella Fontebasso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/\"},\"author\":{\"name\":\"Antonella Fontebasso\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#\\\/schema\\\/person\\\/161c49199bfc33e8213b24715bcbac00\"},\"headline\":\"Strategia SEO\",\"datePublished\":\"2013-08-04T22:00:00+00:00\",\"dateModified\":\"2023-09-29T14:54:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/\"},\"wordCount\":231,\"publisher\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/seo-512x288-1.jpg\",\"keywords\":[\"Pubblicit\u00e0 Online\",\"Seo\"],\"articleSection\":[\"Web Marketing\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/\",\"name\":\"Strategia SEO - Digital Agency &amp; E-commerce consulting | AEFFE Lab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/seo-512x288-1.jpg\",\"datePublished\":\"2013-08-04T22:00:00+00:00\",\"dateModified\":\"2023-09-29T14:54:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/seo-512x288-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/seo-512x288-1.jpg\",\"width\":640,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/2013\\\/08\\\/05\\\/strategia-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategia SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/\",\"name\":\"Digital Agency & E-commerce consulting | AEFFE Lab\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#organization\",\"name\":\"AEFFE Lab Srl\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.svg\",\"width\":841,\"height\":315,\"caption\":\"AEFFE Lab Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/aeffelab\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/aeffe-lab\",\"https:\\\/\\\/www.instagram.com\\\/aeffelab_official\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/#\\\/schema\\\/person\\\/161c49199bfc33e8213b24715bcbac00\",\"name\":\"Antonella Fontebasso\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39f947f5ec0c2964caa1aefd0992730e952f366017508a00c903ab9098101dc6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39f947f5ec0c2964caa1aefd0992730e952f366017508a00c903ab9098101dc6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/39f947f5ec0c2964caa1aefd0992730e952f366017508a00c903ab9098101dc6?s=96&d=mm&r=g\",\"caption\":\"Antonella Fontebasso\"},\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/it\\\/author\\\/antonella\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategia SEO - Digital Agency &amp; E-commerce consulting | AEFFE Lab","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/","og_locale":"it_IT","og_type":"article","og_title":"Strategia SEO - Digital Agency &amp; E-commerce consulting | AEFFE Lab","og_description":"L\u2019infografica di Brafton mostra come, col nuovo algoritmo di Google (Panda),\u00a0una sapiente strategia dei contenuti sia fondamentale per ottenere maggiore visibilit\u00e0\u00a0sul web. Per raggiungere le prime posizioni nei motori di ricerca ( Google, Bing, Yahoo) e un aumento del traffico si deve puntare su contenuti di qualit\u00e0, coerenti, sempre aggiornati. Un\u2019efficace strategia SEO si basa [&hellip;]","og_url":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/","og_site_name":"Digital Agency &amp; E-commerce consulting | AEFFE Lab","article_publisher":"https:\/\/www.facebook.com\/aeffelab\/","article_published_time":"2013-08-04T22:00:00+00:00","article_modified_time":"2023-09-29T14:54:45+00:00","og_image":[{"width":640,"height":400,"url":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2017\/11\/seo-512x288-1.jpg","type":"image\/jpeg"}],"author":"Antonella Fontebasso","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Antonella Fontebasso","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/#article","isPartOf":{"@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/"},"author":{"name":"Antonella Fontebasso","@id":"https:\/\/www.aeffelab.com\/it\/#\/schema\/person\/161c49199bfc33e8213b24715bcbac00"},"headline":"Strategia SEO","datePublished":"2013-08-04T22:00:00+00:00","dateModified":"2023-09-29T14:54:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/"},"wordCount":231,"publisher":{"@id":"https:\/\/www.aeffelab.com\/it\/#organization"},"image":{"@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2017\/11\/seo-512x288-1.jpg","keywords":["Pubblicit\u00e0 Online","Seo"],"articleSection":["Web Marketing"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/","url":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/","name":"Strategia SEO - Digital Agency &amp; E-commerce consulting | AEFFE Lab","isPartOf":{"@id":"https:\/\/www.aeffelab.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/#primaryimage"},"image":{"@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2017\/11\/seo-512x288-1.jpg","datePublished":"2013-08-04T22:00:00+00:00","dateModified":"2023-09-29T14:54:45+00:00","breadcrumb":{"@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/#primaryimage","url":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2017\/11\/seo-512x288-1.jpg","contentUrl":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2017\/11\/seo-512x288-1.jpg","width":640,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.aeffelab.com\/it\/2013\/08\/05\/strategia-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aeffelab.com\/it\/"},{"@type":"ListItem","position":2,"name":"Strategia SEO"}]},{"@type":"WebSite","@id":"https:\/\/www.aeffelab.com\/it\/#website","url":"https:\/\/www.aeffelab.com\/it\/","name":"Digital Agency & E-commerce consulting | AEFFE Lab","description":"","publisher":{"@id":"https:\/\/www.aeffelab.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aeffelab.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.aeffelab.com\/it\/#organization","name":"AEFFE Lab Srl","url":"https:\/\/www.aeffelab.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.aeffelab.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2023\/07\/logo.svg","contentUrl":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2023\/07\/logo.svg","width":841,"height":315,"caption":"AEFFE Lab Srl"},"image":{"@id":"https:\/\/www.aeffelab.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aeffelab\/","https:\/\/it.linkedin.com\/company\/aeffe-lab","https:\/\/www.instagram.com\/aeffelab_official"]},{"@type":"Person","@id":"https:\/\/www.aeffelab.com\/it\/#\/schema\/person\/161c49199bfc33e8213b24715bcbac00","name":"Antonella Fontebasso","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/39f947f5ec0c2964caa1aefd0992730e952f366017508a00c903ab9098101dc6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/39f947f5ec0c2964caa1aefd0992730e952f366017508a00c903ab9098101dc6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/39f947f5ec0c2964caa1aefd0992730e952f366017508a00c903ab9098101dc6?s=96&d=mm&r=g","caption":"Antonella Fontebasso"},"url":"https:\/\/www.aeffelab.com\/it\/author\/antonella\/"}]}},"_links":{"self":[{"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/posts\/11567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/comments?post=11567"}],"version-history":[{"count":1,"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/posts\/11567\/revisions"}],"predecessor-version":[{"id":16785,"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/posts\/11567\/revisions\/16785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/media\/2631"}],"wp:attachment":[{"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/media?parent=11567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/categories?post=11567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aeffelab.com\/it\/wp-json\/wp\/v2\/tags?post=11567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}