{"id":19145,"date":"2024-02-21T12:23:54","date_gmt":"2024-02-21T11:23:54","guid":{"rendered":"https:\/\/www.aeffelab.com\/portfolio_page\/lea-flo\/"},"modified":"2025-08-19T12:51:57","modified_gmt":"2025-08-19T10:51:57","slug":"lea-flo","status":"publish","type":"portfolio_page","link":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/","title":{"rendered":"Lea &amp; Fl\u00f2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19145\" class=\"elementor elementor-19145 elementor-17833\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7309c300 e-con-full e-flex e-con e-parent\" data-id=\"7309c300\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5fc20e2 e-con-full e-flex e-con e-parent\" data-id=\"5fc20e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21221a68 e-con-full e-flex e-con e-parent\" data-id=\"21221a68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3584d5 elementor-widget elementor-widget-image\" data-id=\"2e3584d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/leaeflo.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"144\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/logo-lef.svg\" class=\"attachment-full size-full wp-image-17845\" alt=\"Logo Lea&amp;Flo\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b53a057 elementor-icon-list--layout-inline elementor-mobile-align-center elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"7b53a057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">B2C<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-ellipsis-v\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Replatforming<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f16417c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f16417c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/leaeflo.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visit the website<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cc853df elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5cc853df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-repeater-item-df2d423\" href=\"https:\/\/www.facebook.com\/leaeflo\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook-f\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-d1d6773\" href=\"https:\/\/www.instagram.com\/leaeflo_official\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4afc79bf e-flex e-con-boxed e-con e-parent\" data-id=\"4afc79bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4c18b9 elementor-widget elementor-widget-heading\" data-id=\"4c4c18b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Lea &amp; Fl\u00f2<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4711b74b elementor-widget elementor-widget-spacer\" data-id=\"4711b74b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650a4ecb elementor-widget elementor-widget-text-editor\" data-id=\"650a4ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lea &amp; Fl\u00f2: fashion benchmark in excellence, enthusiasm and courtesy. The company&#8217;s history began in 1989 when brothers Alessandro and Remo Innocenti and their respective wives Lea and Floriana opened their first clothing store in Pescara. In 2013, Lea &amp; Fl\u00f2 Palace was born, a large concept store where you can find the latest collections of the best fashion brands, a relaxation area with lounge bar and book store, and a personal shopping service. Since 2017, the e-commerce site leaeflo.com completes the offer, reaching all over the world with its style and advantageous promotions. Today, Lea &amp; Fl\u00f2 boasts more than 30,000 loyal customers, more than 70 employees, several outlets including stores, outlets and single-brand stores.     <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40427883 e-con-full e-flex e-con e-parent\" data-id=\"40427883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7ef18961 e-con-full e-flex e-con e-parent\" data-id=\"7ef18961\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-189a38d6 elementor-widget elementor-widget-heading\" data-id=\"189a38d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">e-commerce b2c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764d6613 elementor-widget elementor-widget-spacer\" data-id=\"764d6613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c00b366 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2c00b366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>For Lea &amp; Fl\u00f2, AEFFE Lab developed a site tailored to the brand&#8217;s needs and unique characteristics, focusing on speed, scalability and usability. On the home page, impactful slider images alternate with new arrivals and best sellers, with a clean and elegant style. The strong brand identity has been recreated digitally and enhanced by the details, in excellent mobile first: the use of the color orange in the over on text and in the badges related to discounting, the navigation elements, a menu that allows easy navigation between all major categories. Each product card shows color and size availability in preview, so the user experience is fast and sales-oriented. Product pages give ample space to photographs, descriptions and details, while always leaving the shop&#8217;s action buttons in evidence. Reassured by positive reviews, users have the option to purchase either by creating their own account or through social login and can complete the purchase through a clear and intuitive customer journey.      <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146fae00 e-con-full e-flex e-con e-parent\" data-id=\"146fae00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a55a2d6 elementor-widget elementor-widget-video\" data-id=\"a55a2d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/leaeflo-aeffelab-portfolio-ecommerce-b2c.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/leaeflo-aeffelab-portfolio-ecommerce-b2c.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420e85bf e-con-full e-flex e-con e-parent\" data-id=\"420e85bf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-14f018ad e-con-full e-flex e-con e-parent\" data-id=\"14f018ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfe60b8 elementor-widget elementor-widget-image\" data-id=\"dfe60b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/leaeflo-aeffelab-portfolio-replatforming-prestashop-bigcommerce.png\" class=\"attachment-full size-full wp-image-17857\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e07254 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"9e07254\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-gimos-catalogo-scheda-prodotto.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ae23246 e-con-full e-flex e-con e-parent\" data-id=\"5ae23246\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69b410a4 elementor-widget elementor-widget-heading\" data-id=\"69b410a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">replatforming from Prestashop to BigCommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b4638a6 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"6b4638a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71951af9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"71951af9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>AEFFE Lab met Lea &amp; Fl\u00f2\u2019s scalability needs, ensuring that the e-commerce platform can handle traffic spikes and purchasing activity without compromising performance or causing interruptions. How can this challenge, which may hinder the achievement of business growth goals, be addressed? By deciding to migrate to the BigCommerce platform, an Open SaaS solution capable of integrating maintenance, hosting, and PCI compliance costs, while offering a high degree of customization and delivering a seamless, consistent online brand experience. Typically, scaling an e-commerce platform requires increasing server capacity and making changes to the site\u2019s structure. With BigCommerce, this is no longer an issue, as scalability is automatic and dynamically adapts to user influx and business growth, while maintaining high-level performance and security.    <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff377e elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"6ff377e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9908e35 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"9908e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.aeffelab.com\/it\/aeffelab-replatforming-bigcommerce\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">download replatforming guide<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71d02f56 e-con-full e-flex e-con e-parent\" data-id=\"71d02f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3c58341c e-con-full e-flex e-con e-parent\" data-id=\"3c58341c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-589d9ed2 elementor-widget elementor-widget-heading\" data-id=\"589d9ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AEFFE Lab's 'app for BigCommerce.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48dea7 elementor-widget elementor-widget-image\" data-id=\"f48dea7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"350\" height=\"130\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/PM-store-banner.jpg\" class=\"attachment-full size-full wp-image-17864\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cde5e8d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"1cde5e8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span>AEFFE Lab designed and developed \u201cProducts Management,\u201d an app\/integration available in the BigCommerce marketplace, which allows, with speed and in an intuitive way, to create discounts dedicated to one or more categories and\/or products, to transform and modify in bulk the characteristics of categories and to refine the sorting of products. Among the business needs of Lea &amp; Fl\u00f2, in fact, in addition to scalability, there was the need to be able to better manage promotions and modify large categories and products in bulk, to avoid these operations creating slowdowns in the work of e-commerce specialists. \u201cProducts Management\u201d allows for many other product, brand and category management operations and, thanks to the work of AEFFE Lab developers, is ready to be used for the development of e-commerce sites designed with BigCommerce worldwide.  <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae6db3 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"6ae6db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8c8775 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c8c8775\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/partners.bigcommerce.com\/directory\/partner\/1749185\/aeffe-lab-s-r-l\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47c1d3ab e-con-full e-flex e-con e-parent\" data-id=\"47c1d3ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-423d12c elementor-widget elementor-widget-image\" data-id=\"423d12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/leaeflo-portfolio-aeffelab-app-sconti-products-management.png\" class=\"attachment-full size-full wp-image-17862\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9fdb2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-video\" data-id=\"ca9fdb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-gimos-campagne-mobile-white.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-466bd8a9 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"466bd8a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61b4cb31 elementor-widget elementor-widget-heading\" data-id=\"61b4cb31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">seo optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55e4770a elementor-widget elementor-widget-spacer\" data-id=\"55e4770a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e4349a8 elementor-widget elementor-widget-text-editor\" data-id=\"4e4349a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To improve the SEO findability of Gimo&#8217;s brand, Aeffe Lab studied the online jacket market and the target audience&#8217;s browsing and search paths for the product. From a preliminary study on the  <\/span><b>brand positioning with respect to key target keywords and major online competitors,<\/b><span style=\"font-weight: 400;\"> an SEO strategy was developed, aimed at improving the site&#8217;s presence on search engines and implementing a better web experience for the user.<\/span> <span style=\"font-weight: 400;\">Organic traffic is stimulated through image optimization, link study, and category ranking. Curated content creation, which highlights product features and strengths through detailed, constantly updated descriptions, reinforces strategy and technical optimization. Seo is a constantly evolving work: keyword trends and market trends are monitored to ensure constant optimization.   <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-995f91a elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"995f91a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-986619d elementor-widget elementor-widget-heading\" data-id=\"986619d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">100% responsive<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74898ae elementor-widget elementor-widget-spacer\" data-id=\"74898ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9f824 elementor-widget elementor-widget-image\" data-id=\"8f9f824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/gimos-responsive-devices.png\" class=\"attachment-full size-full wp-image-13935\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c96e04 e-flex e-con-boxed e-con e-parent\" data-id=\"8c96e04\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e62eb7f elementor-widget elementor-widget-heading\" data-id=\"e62eb7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">might interest you<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f8998 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f5f8998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5807c elementor-arrows-position-outside elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"dc5807c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:14508,&quot;slides_to_show&quot;:&quot;2&quot;,&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71e135f elementor-widget elementor-widget-spacer\" data-id=\"71e135f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ad869a btn-articles-next-prev elementor-widget elementor-widget-post-navigation\" data-id=\"1ad869a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.aeffelab.com\/en\/portfolio_page\/gimos\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-chevron-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\"><\/span><span class=\"post-navigation__prev--title\">Gimo&#8217;s<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/www.aeffelab.com\/en\/portfolio_page\/filippo-de-laurentiis\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\"><\/span><span class=\"post-navigation__next--title\">Filippo De Laurentiis<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-chevron-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>B2C Replatforming Visit the website Facebook-f Instagram Lea &amp; Fl\u00f2 Lea &amp; Fl\u00f2: fashion benchmark in excellence, enthusiasm and courtesy. The company&#8217;s history began in 1989 when brothers Alessandro and Remo Innocenti and their respective wives Lea and Floriana opened their first clothing store in Pescara. In 2013, Lea &amp; Fl\u00f2 Palace was born, a [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17888,"menu_order":0,"template":"","format":"standard","categoria":[57],"class_list":["post-19145","portfolio_page","type-portfolio_page","status-publish","format-standard","has-post-thumbnail","hentry","categoria-e-commerce-b2c"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lea &amp; Fl\u00f2 - Portfolio | Digital Agency &amp; E-commerce consulting | AEFFE Lab<\/title>\n<meta name=\"description\" content=\"AEFFE Lab developed a custom e-commerce, solved scalability issues, and designed a dedicated BigCommerce app.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lea &amp; Fl\u00f2 - Digital Agency &amp; E-commerce consulting | AEFFE Lab\" \/>\n<meta property=\"og:description\" content=\"AEFFE Lab developed a customized site, solved scalability issues, and have developed a dedicated app for discounting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/\" \/>\n<meta property=\"og:site_name\" content=\"Digital Agency &amp; E-commerce consulting | AEFFE Lab\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aeffelab\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-19T10:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-leaeflo-project-cover.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lea &amp; Fl\u00f2 - Digital Agency &amp; E-commerce consulting | AEFFE Lab\" \/>\n<meta name=\"twitter:description\" content=\"AEFFE Lab developed a customized site, solved scalability issues, and have developed a dedicated app for discounting.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-leaeflo-project-cover.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/\",\"name\":\"Lea &amp; Fl\u00f2 - Portfolio | Digital Agency &amp; E-commerce consulting | AEFFE Lab\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/aeffelab-portfolio-leaeflo-project-cover.jpg\",\"datePublished\":\"2024-02-21T11:23:54+00:00\",\"dateModified\":\"2025-08-19T10:51:57+00:00\",\"description\":\"AEFFE Lab developed a custom e-commerce, solved scalability issues, and designed a dedicated BigCommerce app.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/aeffelab-portfolio-leaeflo-project-cover.jpg\",\"contentUrl\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/aeffelab-portfolio-leaeflo-project-cover.jpg\",\"width\":640,\"height\":640,\"caption\":\"Lea & Fl\u00f2\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/portfolio_page\\\/lea-flo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/post%20portfolio\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Lea &amp; Fl\u00f2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/\",\"name\":\"Digital Agency & E-commerce consulting | AEFFE Lab\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/#organization\",\"name\":\"AEFFE Lab Srl\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.aeffelab.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/logo.svg\",\"width\":841,\"height\":315,\"caption\":\"AEFFE Lab Srl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.aeffelab.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/aeffelab\\\/\",\"https:\\\/\\\/it.linkedin.com\\\/company\\\/aeffe-lab\",\"https:\\\/\\\/www.instagram.com\\\/aeffelab_official\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lea &amp; Fl\u00f2 - Portfolio | Digital Agency &amp; E-commerce consulting | AEFFE Lab","description":"AEFFE Lab developed a custom e-commerce, solved scalability issues, and designed a dedicated BigCommerce app.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/","og_locale":"en_US","og_type":"article","og_title":"Lea & Fl\u00f2 - Digital Agency & E-commerce consulting | AEFFE Lab","og_description":"AEFFE Lab developed a customized site, solved scalability issues, and have developed a dedicated app for discounting.","og_url":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/","og_site_name":"Digital Agency &amp; E-commerce consulting | AEFFE Lab","article_publisher":"https:\/\/www.facebook.com\/aeffelab\/","article_modified_time":"2025-08-19T10:51:57+00:00","og_image":[{"url":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-leaeflo-project-cover.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_title":"Lea & Fl\u00f2 - Digital Agency & E-commerce consulting | AEFFE Lab","twitter_description":"AEFFE Lab developed a customized site, solved scalability issues, and have developed a dedicated app for discounting.","twitter_image":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-leaeflo-project-cover.jpg","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/","url":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/","name":"Lea &amp; Fl\u00f2 - Portfolio | Digital Agency &amp; E-commerce consulting | AEFFE Lab","isPartOf":{"@id":"https:\/\/www.aeffelab.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/#primaryimage"},"image":{"@id":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-leaeflo-project-cover.jpg","datePublished":"2024-02-21T11:23:54+00:00","dateModified":"2025-08-19T10:51:57+00:00","description":"AEFFE Lab developed a custom e-commerce, solved scalability issues, and designed a dedicated BigCommerce app.","breadcrumb":{"@id":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/#primaryimage","url":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-leaeflo-project-cover.jpg","contentUrl":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/aeffelab-portfolio-leaeflo-project-cover.jpg","width":640,"height":640,"caption":"Lea & Fl\u00f2"},{"@type":"BreadcrumbList","@id":"https:\/\/www.aeffelab.com\/en\/portfolio_page\/lea-flo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aeffelab.com\/en\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/www.aeffelab.com\/en\/post%20portfolio\/"},{"@type":"ListItem","position":3,"name":"Lea &amp; Fl\u00f2"}]},{"@type":"WebSite","@id":"https:\/\/www.aeffelab.com\/en\/#website","url":"https:\/\/www.aeffelab.com\/en\/","name":"Digital Agency & E-commerce consulting | AEFFE Lab","description":"","publisher":{"@id":"https:\/\/www.aeffelab.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aeffelab.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.aeffelab.com\/en\/#organization","name":"AEFFE Lab Srl","url":"https:\/\/www.aeffelab.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aeffelab.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2023\/07\/logo.svg","contentUrl":"https:\/\/www.aeffelab.com\/wp-content\/uploads\/2023\/07\/logo.svg","width":841,"height":315,"caption":"AEFFE Lab Srl"},"image":{"@id":"https:\/\/www.aeffelab.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aeffelab\/","https:\/\/it.linkedin.com\/company\/aeffe-lab","https:\/\/www.instagram.com\/aeffelab_official"]}]}},"_links":{"self":[{"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/portfolio_page\/19145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":3,"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/portfolio_page\/19145\/revisions"}],"predecessor-version":[{"id":19329,"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/portfolio_page\/19145\/revisions\/19329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/media\/17888"}],"wp:attachment":[{"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/media?parent=19145"}],"wp:term":[{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/www.aeffelab.com\/en\/wp-json\/wp\/v2\/categoria?post=19145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}