DIGITAL MARKETING

 

In an age where digital communication rules, the market forces every brand to gain the highest visibility on each channel. Therefore the traditional communication strategies should be redefined in order to start an intrinsic revolution which could guide the entry into the digital age.

#Strategy & Planning  #Search Engine Optimization (SEO)  #Search Engine Marketing (SEM)  #Social Media Marketing (SMM)  #Direct Email Marketing (DEM)  #Affiliation Marketing #Digital PR #Marketplace & Private Sales #ROI Monitoring #Marketing Automation

#Strategy & Planning  #Search Engine Optimization (SEO)  #Search Engine Marketing (SEM)  #Social Media Marketing (SMM)  #Direct Email Marketing (DEM)  #Affiliation Marketing #Digital PR #Marketplace & Private Sales #ROI Monitoring #Marketing Automation

# STRATEGY & PLANNING

 

We plan with our partners concrete and targeted marketing strategies for the online sale, defining any operational interventions after analyzing the market, the competition and the target customer. In particular we monitor the actions taken and, based on the results, we redefine the strategy and update the plan.

# Search Engine OPTIMIZATION (SEO)

 

We plan SEO strategies for gaining the website highest visibility among search engine results, starting from the key words and the placement. Moreover we manage the optimization of the website architecture, of each page and the published content.

AEFFE Lab Digital Marketing Search Engine Marketing
AEFFE Lab Servizi Digital Marketing Search Engine Marketing

# SEARCH ENGINE MARKETING (SEM)

 

We are experts in brand promotion and in their growth of fame through ADV campaigns which could increase a website visibility and traceability on search engine through paid tools such as pay per per click advertising on Google AdWords.

AEFFE Lab Servizi Digital Marketing Search Engine Marketing

# SOCIAL MEDIA MARKETING (SMM)

 

We are experts in social media marketing strategies: we provide our clients with a strategic use of social media, in order to gain visibility for every brand, transmitting every brand’s sense of identity and the values which characterize it.

# AFFILIATION MARKETING(DEM)

 

We plan affiliation marketing strategies, by offering advices on the ADV campaign management for our clients. We advice them about which platform to choose in order to gain the highest visibility.

AEFFE Lab Servizi Digital Marketing Direct Email Marketing

# DIRECT EMAIL MARKETING

 

We offer a DEM service for a customized communication through which acquiring new clients and improve customer loyalty: among our tools we use advertising communication by sending commercial messages through email in order to encourage the purchase of a product/service and inform the customer about the current offers and promotions.

AEFFE Lab Servizi Digital Marketing Direct Email Marketing
AEFFE Lab Servizi Digital Marketing Direct Email Marketing

# DIGITAL PR

 

We are experts in online activities based on the promotion of a company products, services, projects or events through digital relationships by involving the most suitable influencer for every project.

# MARKETPLACE & PRIVATE SALE

 

We are committed to providing our clients with their brand promotion through the publication of the catalogue on Marketplaces (Zalando, Sarenza, Asos, Amazon etc…) and Private Sales (Vente Privée, Saldi Privati etc…)

AEFFE Lab Servizi Digital Marketing
AEFFE Lab Servizi Digital Marketing

# ROI MONITORING

 

ROI (Return of Investment) is a fundamental metric for the success of a digital project. Through tools such as Web Analytics and Marketing Automation we can monitor the digital campaign results and support our clients in the strategic decisions for the redefinition of the marketing plan and the budget distribution.

# MARKETING AUTOMATION

 

Through the automation of marketing processes and services such as customer data integration and customer segmentation, we help companies in the creation of customized messages for one-to-one marketing. Through the analysis of every campaign performance, we advice the companies on investments and help them to increase their productivity.