BUSINESS INTELLIGENCE

 

Business intelligence is a key tool in the evolution towards effective management of a digital project. Thanks to advanced web analytics tools we can guide our clients through decision making by monitoring Key Performance Indicators and by gathering the data from the various digital sources and turning them into useful information in order to plan future marketing, communication and sales strategies.

#Performance Monitoring & Big Data #OPTIMIZATION & CONVERSION #ROI MONITORING

#Performance Monitoring & Big Data #OPTIMIZATION & CONVERSION #ROI MONITORING

# PERFORMANCE MONITORING & BIG DATA

 

We support our clients in Big Data analysis, by monitoring internal organizations information as well as that which come from several sources -social network, websites, apps etc.- to investigate through the use of special technologies and tools.

AEFFE Lab Servizi Business Intelligence Big Data
AEFFE Lab Servizi Business Intelligence Big Data

# OPTIMIZATION & CONVERSION

 

We are experts in Conversion Rate Optimization processes: through an exhaustive analysis of the conversion rate associated to any specific action which we want the user to take on our website/app page, we can provide our clients with customized strategies for their marketing and sales channels.

# ROI MONITORING

 

Among the indicators that we prefer to use for giving the client a correct evaluation of his digital campaign results there is ROI, Return of Investment, fundamental tool for identifying the most effective promotion channels and as a consequence redefine the target distribution.