Designed for a man who loves comfort without sacrificing style, KEYUP combines basic items’ functionality with the latest fashion trends. A full immersion into a casual and comfortable style, for a continuously expanding brand.
Originating as a small family business in the textile district of Pescara, in 1985 Gebel s.r.l. signed an agreement with the American company Spanding for the production of a sportswear line. In 1997 Keyup was established, an innovative brand, catering for a dynamic man and always on the look-out for new challenges.