Guscio revisits the Online Shop in an omnichannel perspective to be even closer to the customer

Guscio revisits the Online Shop
in an omnichannel perspective to be even closer to the customer

Guscio, the famous brand dedicated to the creation and sale of design cases for the customization of smartphones and tablets, has entrusted AEFFE Lab with the restyling of the e-commerce site to improve the user experience and guarantee a seamless shopping experience between online and offline.

Design

Ecommerce

OMNICHANNEL

The challenge

Guscio continues the process of digital transformation by investing in the integration among the various sales channels. The main goal is to put the consumers at the center of the purchasing process, allowing them to interact with the company across the multiple touchpoints to offer the best experience on both digital and traditional channels, without any interruption in the path from the one to the other.

 

Integration between online and offline

In addition to revisiting the graphical interface to make the navigation more intuitive, easier and faster, AEFFE Lab has designed a unique omnichannel ecosystem for Guscio that incorporates e-commerce and retail. In this ambitious project AEFFE Lab has cooparated with the technological partner Motus that has designed and developed  TenPro, the management system for retail chains, fully compatible with e-commerce platforms.

Data synchronization between E-commerce and Retail

All touchpoints, the Online Shop, the Stores and the company ERP, are closely interconnected with one another in a continuous data exchange. Products stocks, for example, are synchronized: store warehouses, central warehouse and online warehouses are integrated to show at any time, from any device, and on any touchpoint, an availability of products that is always up to date and reliable. So the consumer can buy online and pick up his order in the store or buy on the Online Shop and choose to receive the goods from the nearest store.

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