AEFFE Lab Portfolio 7camicie camicie shop online

7camicie opens the doors of the new Online Shop

7camicie new e-commerce website is online!

A new design with a modern and attractive layout, a new structure enriched with new categories and contents, a basic architecture review that makes browsing even more easy and intuitive.

The homepage is designed to provide an immediate and effective overview of the collections of the famous Italian brand specialized in the shirt industry, now a leader in online sales and one of the largest franchise network.

7 camicie Franchising Network

The site opens with a large slider that immediately catches the attention of visitors with a video, a few seconds catwalk to present the main shirts models of men’s and women’s collections.

7camicie camiceria

Scrolling further down, an entire section is devoted to the homepage category banners that directly link to the catalogue pages of the different product classes: men’s shirts, trousers, polo shirts, women’s shirts, down jackets, sweaters, jackets, boy’s shirts, belts, ties, suits. As in a shop, the Online Store highlights in its ‘virtual’ window the wide range of products which are able to meet the demand for a total look, from the casual to the more formal style.

7camicie Shop Online

Moving the mouse on the navigation bar at the top, it opens the drop-down menu that allows easy access to other pages:

– The Shop with a section exclusively dedicated to the shirts and another one to the clothing, which includes other product categories such as jackets, down jackets, shirts etc ..;
– The Corporate area through the pages Company, Founder, History, tells the beginnings and growth of 7camicie brand, which starting from Rome exported overseas the typically Italian style and elegance;

7camicie azienda italiana camiceria uomo donna bambino

– The Magazine with the latest news, the fashion trends, the style tips, the events as the opening of new franchised stores around the world and participation in international fairs.

7camicie blog

– A separate section is devoted to the Franchising project, where potential franchisees interested in opening their own 7camicie store, will find all relevant information as well as the link to fill out the online application form.

7camicie new stores

The biggest new features are the catalogue and the product page inside the shop which have been renovated and implemented with new features to make the shopping experience on the website easier and more enjoyable.

In the catalogue page, new search filters have been introduced to allow an easier selection of the product. There are many options: size, colour, pattern, style, neck type, design, buttons, fabric, length sleeves.

7camicie online

The product page has been enriched with new and interesting contents. The visitors can find all necessary information: the accurate description of each model; the focus on every single detail, from the neck type to the minimum finishings; the characteristics of the different tissues.

7camicie guida ai modelli

Everything is accompanied by pictures and videos to better show the quality of a product entirely Made in Italy, to almost give the feeling of being able to touch the product with hands.

In particular, the new modules ‘Models Guide’ and ‘Shop by Size’ guide customers in choosing the product that best suits their needs through a very attractive and intuitive presentation of contents. In the page ‘Shop by Size’, for example, you can filter only and exclusively all available shirts for the selected size.

7camicie guida ai modelli

The visitors will also be “virtually” guided and advised in shopping throughout the sections “Complete your outfit” and “You may also like” that present a photographic overview of products similar to those already purchased or that can be matched with.

For those who love 7camicie style, from now on, buying online will be a new and even more exciting experience.

What are you waiting for? Visit the new Online Shop now!

Antonella Fontebasso
[email protected]

Digital Maven at I support retail and fashion brands in their digital transformation and in developing their e-commerce business and online presence. Digital Marketing alongside B2B and B2C e-commerce are my areas of expertise. A Master’s degree in Digital Marketing after many years working inside fashion companies made me find my calling and I decided to venture into entrepreneurship with a digital marketing, e-business consulting and tailor-made e-commerce solutions agency, AEFFE Lab.

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